German engineering firm EDAG will be showcasing its new LUV Concept at next week’s Geneva Motor Show, a vehicle that combines the styling theme of luxurious private yachts with the familiar body style of a large SUV. The concept has oiled teakwood on the hood, floors and cargo area, plus an interior fully decked out by BRABUS.

The German tuner was also called upon to prep the LUV’s 6.1L engine, which develops 462hp (340kW) and drives all four wheels. Accelerating to 100km/h from rest takes a little over 6 seconds and top speed is electronically limited to 250km/h. BRABUS also provides a set of unique 22in alloy wheels housing huge 380mm discs with 12-piston fixed aluminum callipers up front and 6-piston units biting 355mm discs at the back.

Inside, there’s room for up to five passengers, two UltraMobile PCs integrated into the headrests and keyboards built into neat folding tables. Background lighting makes it possible to work even while travelling at night, which should ensure backseat drivers remain quiet. There are currently no production plans for the LUV, but we’re sure it would lure away many buyers of cars like the Cadillac Escalade or Porsche Cayenne if it ever went on sale.

Press Release:
The Concept Car "EDAG LUV", A modular vehicle concept celebrates its debut at the Geneva Auto Show

Fulda/Geneva “Cast off!” The new concept car from EDAG Engineering + Design AG will be making its first appearance on March 6, 2007, in Geneva – the “EDAG LUV”. The design concept of the “LUV” is based on an luxury-class SUV and incorporates a maritime look from bow to stern: oiled teakwood on the hood, as the flooring on the interior, and on the elegant cargo area conveys a maritime flair. But the “EDAG LUV” is a real eye-catcher in other respects as well: the cargo area, behind the two rows of seats with plenty of room for 5 passengers, has been outfitted with teakwood and distinctly resembles a quarterdeck – in keeping with the maritime look of the concept car.

The Module Concept of the “EDAG LUV” – An Economical Approach to Vehicle Derivatives
But the maritime design of the “EDAG LUV” is just the covering for a modular concept which makes it possible to turn vehicles into derivatives or niche vehicles at reasonable expenditures of time and money. In coming up with their shell concept, the EDAG team of engineers, headed by project manager Andreas Funk, set themselves the goal of using the greatest possible number of carry-over parts. The group can certainly be proud of the results of the intelligent module concept: 90% of the parts required to perform the metamorphosis of a luxury-class SUV into the “EDAG LUV” come off the parts shelf of the basic vehicle. For example, the extension of the floor pan by 512 mm was realized using original parts. The wheelhouses were also used without any modifications, as were the parts for the rear-end finish, which includes integration of the standard power-lift system from the sedan. “In addition to our efforts to use a maximum number of identical parts, we were especially careful to keep the existing production concept of the basic vehicle in mind during the development of the ‘EDAG LUV’,” explains Andreas Funk. “The self-supporting body can be completely welded using standard tongs. It goes without saying that we used simulation models during the development of the entire body concept to test crash behavior and rigidity so that we could guarantee the highest level of quality and safety.” The advantages of the EDAG module concept are obvious. Thanks to the use of identical parts and taking into account the production concept, a vehicle concept which is visually completely new can be realized under economically interesting conditions. “More and more end customers are asking for niche vehicles, and this type of design turns the production of such cars into a ‘business case’ for the manufacturers,” points out Johannes Barckmann, Head of Design at EDAG, in describing the concept.

The “EDAG LUV” – A New Vehicle Segment

“LUV”, the name of the concept car, is not only a term used by sailors (it is German for “luff”, the windward side of a vessel), but also defines a new vehicle segment – the luxury utility vehicle. “In taking the maritime world as a leitmotif for the design of the ‘EDAG LUV’, we deliberately selected a niche theme. We wanted to demonstrate in exemplary fashion that it is possible to create a distinctive vehicle class and not only to give a vehicle a new look. And to do that with as little technical effort as possible,” is how Johannes Barckmann explains the intentions behind the design concept. So the cargo area of the “EDAG LUV” is elegantly tied in with the passenger cell by the harmonious lines of the body design. The utility vehicle character so often evident in pick-up models is no longer discernible in the “EDAG LUV”. On the contrary, the “EDAG LUV” radiates elegance and autonomy and cannot be classified by any of the vehicle segments existing today. Yet the luxury image which has been created is only one example for the idea of a versatile vehicle concept. Speaking of versatile: the pick-up module can be exchanged for a convertible or coupe module simply by releasing a catch mechanism integrated into the body of the “EDAG LUV”. A clever move by the EDAG developers so that additional derivative variants can be realized flexibly and at low cost.


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